Fertilizer accounts for more than 40 percent of China's increase in grain production, yet the market for this "big contributor" has been depressed for four years.

According to statistics, China's fertilizer output in 2014 was 69.337 million tons, 0.7% lower than that in 2013, which was the first time in recent years that fertilizer output declined. In addition, the idle capacity of urea is about 15 million tons, and that of phosphate fertilizer is about 6.5 million tons. From the statistical data of industry profits, only compound fertilizer, organic fertilizer and microbial fertilizer year-on-year growth, other kinds of fertilizer profits are declining.

Fortunately, there are no permanent downturns. After a long period of silence, 2015 was predicted by the industry as the "reverse year of innovation in the fertilizer industry".

Transformation research and development of new fertilizer

In 2015, the no. 1 Central Document once again focused on agriculture, rural areas and farmers, and food security remains a top priority. Food security is inextricably linked to the promotion of better seeds and better fertilisers. And current our country chemical fertilizer market quality difference ginseng is uneven, brand is mixed and disorderly outstanding. Industry insiders said that in order to better base on the market, fertilizer production enterprises need to further increase innovation, accelerate industrial optimization and upgrading, and achieve sustainable development of enterprises and even the industry. Among them, research and development of new chemical fertilizer is the direction of chemical fertilizer industrial structure adjustment and upgrading.

New fertilizers include compound microbial inoculant, compound microbial fertilizer plant growth promoter; Straw, garbage decomposing agent; Special functional microbial agents, etc, it has to adjust soil ph value, improve soil structure, improve soil physical and chemical properties, biological chemistry, adjust or improve crop growth mechanism, improving the quality of fertilizer and nature or can improve the use of fertilizer and other advantages, the future will further towards the efficient, value-added, multi-function, the direction of ecological and environmental protection. Some experts say that the new type of chemical fertilizer is welcomed by agricultural practitioners, and the market has a better prospect of development. At the same time, it has also received strong support from national policies.

Agricultural electric business will be oligopoly

Have expert expresses, at present agricultural endowment exists supply serious surplus, intermediate channel is much and overstaffed, system agricultural technology service is short of, industry is highly dispersive wait for a problem. When agricultural materials meet the Internet, this information asymmetry and inefficient link will be replaced and promoted by the Internet, agricultural materials sales business model will be rewritten, agricultural materials sales will be on the e-commerce platform. There is a general trend of agricultural e-commerce, which has been agreed in the industry, but a series of problems, such as strong logistics and services for agricultural sales, lack of national brands in the agricultural industry, bad habits of credit sales of agricultural products, lack of rural payment system, and difficulties in returning goods, still need to be discussed. How to develop agricultural electricity business is still in the stage of crossing the river.

Shen Yunchang, a researcher at the Research Institute of the Ministry of Commerce, predicted that in the future, the pattern of agricultural materials e-commerce will show four major trends: oligopolization of e-commerce, remote service, industry differentiation and concentration of storage. In the face of the continuous subsidence of agricultural materials terminal, if existing dealers can integrate technical services, business services and platform services, they will stand out in the era of e-commerce. At present, there have been enterprises and agricultural materials companies to develop and promote e-commerce. It is expected that agricultural materials e-commerce will become more universal and practical with The Times.

Service upgrade, channel compression

The personage inside course of study expresses, now chemical fertilizer sells competition, entered terminal customer competition era already, who grasses "one level dealer" or "two level dealer" who obtains sales era already out of date. Recently, some large enterprises in Hubei province said that the downward shift of sales focus is the future development trend, they cut down a lot of intermediary agents this year, and increase the number of terminal farmers customers. Actually, it is also as the sales center of gravity down, making fertilizer sales must attach much importance to the terminal customers, only through the scope of service, village and promotion, such as "ground" expe